Unit 6: Social Media Professional use of social media

The long tail is the theory that niche artists make just as much dollar as popular artists because they make similiar amounts of money over time while popular artists make a lot of money all at once. Chis Anderson 2006

The Long Tail, Chris Anderson (2006) Sales of Niche artist's music decline slowere than sales of Popular artist's music. Older music is becoming more popular due to online technologies. Over a period of time, Niche artist's collectively can make just as much of money as popular artists. Rolling stones post reguaraly on Instagram and still play live! It re release people are watching the old one Warner Bros were advertising Tim Curries It during the release of the remake Why the Long Tail is good for indie artists Shouldn't be up to the industry to decide the releases Internet artists can be ignored by record label, allows success for smaller artists Artists use social media Because of large media music companiesw controlling social media accounts the hierachy of who makes money has been restored

Web 2.0 - When the internet became interactive and could be suddenly used in many different ways, like online shopping, video on demand, social media, etc (2003/4/5) (Theory: 2004) Wikinomics - business model of the way the internet changed economics due to Web 2.0 Prosumer - A person who is able to both consume and produce media UGC - User Generated Content Justin Beiber started on YouTube as a prosumer Social Media has created an explosion with Prosumers through advertisement Convergence culture: A culture indulges in techinical convergence, engage in services that provide technilogical convergence. Henry Jenkins Participatory culture: Ordinary individuals take part in the things they consume Social TV: When the audience members contribute their thoughts through social media/apps watercooler programs companies encourage this because its free advertisement Second screening: When audiences have more than one screen when watching tv Alka Marwaha (2009) Watching TV is...

Sound cloud offers users to create and share their own music (producers) and also allows users to buy music so that they can listen to it (consumer) therefore the user becomes a prosumer

Wikinomics: business model of the way in which the internet has changed economics, buying, marketing, selling... Tapscott + Williams (2006) Wikinomics looks at the rise of the prosumer (producer + consumer) Music, you can create and sell your music online Crowd funding, kick starter, funding films Social Media Channels 1. Facebook - this tool allows users to upload videos and images 2. Twitter - micro blogging site 3. Instagram 4. Snapchat 5. Tumbler 6. Reddit 7. Pinetrest 8. Blogger 9. Google Plus 10. Tinder 11. Youtube 12. Vimeo 13. Linkedln 14. Soundcloud 15. Kiwi 16. 9gag

The exam is divided into 2 sections, half "theoretical" and half "practical". What the exam is covering: 1. Understand how online and social media products are used 2. Understand the impact of social media and globalisation on media audiences and producers 3. Understand how global industries use social media 4. Know how to plan and manage a social media campaign

Starter task: Personal use of social media: -pictures of yourself, your friends and your social life -information about your personal interests i.e tv shows you watch, films you watch, books you read -information about what you support in terms of political issues -quizes and surveys -only you control your social media Professional use of social media: -pictures that promote the product/service you are selling -pictures that inform audience of what other busniesses your associate with -information about your the industry you specialise in -you have to be careful about your political views (no inflammatery statements) -on proffesional accounts its usually a team of people who are deciding what gets posted on the companies social media