Glossary

Web 2.0 - When the internet became interactive and could be suddenly used in many different ways, like online shopping, video on demand, social media, etc (2003/4/5) (Theory: 2004)

Wikinomics - business model of the way the internet changed economics due to Web 2.0

Prosumer - A person who is able to both consume and produce media

UGC - User Generated Content

Justin Beiber started on YouTube as a prosumer

Social Media has created an explosion with Prosumers through advertisement

Convergence culture: A culture indulges in techinical convergence, engage in services that provide technilogical convergence. Henry Jenkins

Participatory culture: Ordinary individuals take part in the things they consume

Social TV: When the audience members contribute their thoughts through social media/apps watercooler programs companies encourage this because its free advertisement

Second screening: When audiences have more than one screen when watching tv

Alka Marwaha (2009) Watching TV is being integrated with social networking via smart phones, smart TV's, people can discuss what they are watching regardless of their geographical location



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