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LO1: Social TV
Bojack Horseman is a TV show which uses Social Media to promote their show and to also promote the main character of their shw The character Bojack Horseman uses social media within the show, which goes along side the actual content on his instagram. For example in one episode the characters discuss how Bojack Horseman actually dropped his phone in the bathroom and posted a picture of the toilet floor with the caption "spujb" the characters were amazed that Bojack still got 8000 likes on the picture, and you can go to the actual post on instagram from your phones, making fans think that Bojack is actually a real character therefore promoting him more. This image makes bojack appear to actually use a phone to take is pictures, while in reality this image was graphically designed to give this impression. In this picture the design creates the impression that another person has taken bojack's phone and is posting this picture themselves, this brings the audience ...
Structure of the exam
The exam is divided into 2 sections, half "theoretical" and half "practical". What the exam is covering: 1. Understand how online and social media products are used 2. Understand the impact of social media and globalisation on media audiences and producers 3. Understand how global industries use social media 4. Know how to plan and manage a social media campaign
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