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Starter
The long tail is the theory that niche artists make just as much dollar as popular artists because they make similiar amounts of money over time while popular artists make a lot of money all at once. Chis Anderson 2006
LO1: Social TV
Bojack Horseman is a TV show which uses Social Media to promote their show and to also promote the main character of their shw The character Bojack Horseman uses social media within the show, which goes along side the actual content on his instagram. For example in one episode the characters discuss how Bojack Horseman actually dropped his phone in the bathroom and posted a picture of the toilet floor with the caption "spujb" the characters were amazed that Bojack still got 8000 likes on the picture, and you can go to the actual post on instagram from your phones, making fans think that Bojack is actually a real character therefore promoting him more. This image makes bojack appear to actually use a phone to take is pictures, while in reality this image was graphically designed to give this impression. In this picture the design creates the impression that another person has taken bojack's phone and is posting this picture themselves, this brings the audience ...
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