The Long Tail

The Long Tail, Chris Anderson (2006)

Sales of Niche artist's music decline slowere than sales of Popular artist's music.

Older music is becoming more popular due to online technologies.

Over a period of time, Niche artist's collectively can make just as much of money as popular artists.

Rolling stones post reguaraly on Instagram and still play live!

It re release people are watching the old one

Warner Bros were advertising Tim Curries It during the release of the remake

Why the Long Tail is good for indie artists

Shouldn't be up to the industry to decide the releases

Internet artists can be ignored by record label, allows success for smaller artists

Artists use social media

Because of large media music companiesw controlling social media accounts the hierachy of who makes money has been restored


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