LO2: Crowd funding and crowd sourcing

(McDonalds is in China, India, England, America and many other places however is native to America)

(Disney films are known world wide)

(Bollywood is now recognised in other countries)

Global reach is the way in which a product has the potential to reach a global audience owing to new methods of distribution and marketing (i.e. the internet and video on demand (VoD) services).

Global village is the idea that physical boundaries between countries appear smaller owing to new media technologies and that because of this the world is actually one big village where everyone can communicate to each other in an instant. Theorist who discussed this origonally was Marshall McLuhan (1964).

Crowdfunding is when people creating a project need money in order to create it therefore advertise there project in hope of being funded by the public, they can reach a huge range of people through Global reach

Crowdsourcing is where a group of people can input/contribute to a project though the internet. This is made more possible through the Global Village, since now due to Web 2.0 we can contact people from across the world.

Kick starter was launched in 2009 and it is a tool where people can get funding for their products

Go fund me!

Ignition deck is an article which looks at how to make a successful crowdsourcing campiagn

http://ignitiondeck.com/id/10-crowdfunding-secrets/

4 Crowd sourcing tools:

Needle

Field Agent

SpigitEngage

Compendium

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